小红书最全70+官方账号大起底，玩赚小红书必看！北上南下

熟悉小红书的玩家都知道，小红书的流量密码不是算法黑盒子，而是一颗“大红薯”。以「红薯」形象设计的官方IP，在小红书上组成功能各类的官方账号，被称为“官方薯”。

粗略统计，小红书的官方账号就有超70多个，涉及直播、公益、审核、各垂类等多个内容领域。关于小红书官方薯的讨论和汇总介绍贴，诸如“小红书官方账号合集”、“博主一定要关注的x个官方账号”、“隐藏流量密码99%博主关注的官方账号”等，在小红书上俨然已经成为了吸睛的流量贴。

官方薯都有什么用？真的是流量密码吗？都有哪些官方薯值得关注？

这篇文章，就来一次性给大家扒清楚，详细介绍70+官方薯的用途，告诉你普通人该如何轻松拿到官方的流量，看完打开全方面内容创作新思路。

NO.1为什么要关注官方薯？

“我创作好内容就行了啊，为啥要关注官方薯？”很多人在创作中常犯的一个错误是，一上来就忙着吭哧吭哧找选题、发笔记、投薯条，坐等着系统直接把内容推成爆款，殊不知没找准方向，做得越多，错得越远。

官方薯就是创作这片海洋中的风向标，是官方平台链接创作者的一个服务窗口，每个官方薯承载着平台不同业务部门的品牌建设或内容宣传需求，关注官方薯的内容创作者们可以获得至少以下3大好处：

了解平台最新规则和功能

像官方薯「专业号助手」这个账号，承担的核心角色就是向广大创作者们普及专业号的各种玩法。“店铺这么多类型，我该选哪一种？”“标记功能怎么用？” “升级专业号有困难，只需199，专业人士帮你升级专业号！”但凡你关注了官方「专业号助手」这个账号，专业号相关的疑难杂症，就不用求爹爹告奶奶四处一通乱问，还被当韭菜割了。

再比如「薯管家」账号，每周都会发布《壹周薯播报》进行违规用户公示，不仅告诉你被封禁的内容都长啥样，还会给出具体的申诉指引和举报指引，甚至还会揭秘平台上的各类骗局案例，带大家了解平台审核规则的同时，增进大家的防诈骗意识。这么宝藏的账号不关注亏大了好嘛！

（封禁原因也是平台不鼓励的内容方向）获得平台热门活动和话题信息

平台的官方运营，核心的工作内容就是策划和产出各类有意思的活动，卷入更多创作者来参与投稿，酒香也怕巷子深，一个活动新出炉，平台官方运营一定会想方设法通知你“我们的活动上新啦，赶紧来参加啊！”。各垂类的官方薯就是他们的活动扩音器、宣传喇叭筒，精彩的活动都会在官方薯上第一时间同步和宣推，关注这些官方薯，就能及时了解到平台的热门活动和话题信息。

这些活动所引导的内容创作方向，就是平台想要的内容。活动话题，就是平台会大力扶持给到流量的内容集合地。

获得平台创作方向指引，激发创作灵感

拿“薯队长”来说，经常会在帐号上发布的一档节目叫做“红薯地NEWS”，会将一周里全站内有意思的内容拿出来做一个集中展示，并且展示出当周的热词，比如热词“翻车大舞台”“猪猪气球”。这些内容之所以能被530多万粉丝的官v顶流翻牌，恰恰说明这些内容在站内很火爆。一些来自其他用户的趣味笔记也能成为打开你创作灵感的素材库。

NO.2有哪些薯是必须关注的？

这里就内容创作者可能会高频使用到的官方薯来做一个推荐，那么多官方薯其实不用都关注，很多官方账号的内容虽好，但大概率面向的服务对象不是内容创作者，这类账号没关注上也不可惜。

以下7个账号，是强烈建议内容创作者们关注的。这些账号涉及内容创作选题、投流、直播、接广告等方向，能给创作者们以全方面的指导。

薯管家

推荐理由：了解“薯”规，官方希望你了解的“审核规则”都在这里公布啦，别人创作踩过的雷可别再踩了

直播薯

推荐理由：每一位博主都有可能通过直播探索到一条变现的路径，成为一个月入百万的厉害主播。在“直播薯”帐号上，看看优质的主播都是谁，都是如何做优质直播的。

专栏成长学院

推荐理由：对于希望用知识、课程方向变现的创作者而言，专栏成长学院这个账号能详细解答开通专栏的一系列问题。包括专栏如何开通？笔记如何关联专栏？专栏审核时长等等

薯条小助手

推荐理由：谁还没在创作的路上买点流量投放点“薯条”呢？关注「薯条小助手」，这里有薯条投放步骤教学、薯条使用小技巧、薯条爆款案例分析。

蒲公英小助手

推荐理由：官方教你正确的恰饭姿势，还有高质合作案例大赏，学习优秀的博主是如何恰饭的

小红书创作学院

推荐理由：定期分享创作技巧和攻略，关于封面标题、内容选题、拍摄技巧、剪辑包装等方方面面，举办的创作营直播课手把手请来大咖带你提升视频创作能力！官方的培训课，还是不要钱的那种

小红书视频号

推荐理由：笔记灵感高热选题，每周五8点更新选题，提供超多站内的热点供你选择，带话题发文还有机会得到官方的流量助推，日常创作不知道做啥选题，可以来这个官方素材库上逛一逛

NO.3各类薯都有什么用途？

70多个官方薯涉及的方向用途比较多，这里按照不同官方薯的功能作用，把官方薯整体上分为创作选题类、产品功能类、平台宣传类、各类内容赛道、商业营销类、设计摄影和其他类，并从创作者角度出发， 给出每个账号的关注推荐值，不同内容赛道大家可以按照自己账号定位的方向去选择性关注。

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Emoji""}}]">穿搭类潮流薯提供潮流领域活动4颗星潮流情报官潮流穿搭、潮玩单品、潮流情报分享按需关注时尚薯提供时尚穿搭干货及活动4颗星小红叔潮流单品发售按需关注时髦小姐姐官方时尚账号，专注时尚动态按需关注inkMacSystemFont, "Helvetica Neue", Arial, "Segoe UI", "PingFang SC", "Microsoft Yahei", "Hiragino Sans GB", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"","wordWrap":1,"borderLeft":{"color":"rgb(222, 224, 227)","width":1},"borderRight":{"color":"rgb(222, 224, 227)","width":1},"borderBottom":{"color":"rgb(222, 224, 227)","width":1}}},{"type":"text","text":"生活日常类","style":{"foreColor":"rgb(0, 0, 0)","hAlign":0,"font":"9pt/17.6px LarkHackSafariFont, LarkEmojiFont, LarkChineseQuote, -apple-system, BlinkMacSystemFont, "Helvetica Neue", Arial, "Segoe UI", "PingFang SC", "Microsoft Yahei", "Hiragino Sans GB", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji""}}]">生活日常类日常薯日常相关的一切4颗星生活薯提供骑行/陆冲/露营/户外相关活动4颗星vlog薯提供vlog类活动4颗星inkMacSystemFont, "Helvetica Neue", Arial, "Segoe UI", "PingFang SC", "Microsoft Yahei", 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"Segoe UI Symbol", "Noto Color Emoji""}}]">运动类运动薯提供运动健身相关活动4颗星inkMacSystemFont, "Helvetica Neue", Arial, "Segoe UI", "PingFang SC", "Microsoft Yahei", "Hiragino Sans GB", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"","wordWrap":1,"borderLeft":{"color":"rgb(222, 224, 227)","width":1},"borderRight":{"color":"rgb(222, 224, 227)","width":1},"borderBottom":{"color":"rgb(222, 224, 227)","width":1}}},{"type":"text","text":"数码类","style":{"foreColor":"rgb(0, 0, 0)","hAlign":0,"font":"9pt/17.6px LarkHackSafariFont, LarkEmojiFont, LarkChineseQuote, -apple-system, BlinkMacSystemFont, "Helvetica Neue", Arial, "Segoe UI", "PingFang SC", "Microsoft Yahei", "Hiragino Sans GB", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji""}}]">数码类数码薯提供科技数码类活动4颗星Geek小哥哥科技数码类内容及单品分享按需关注inkMacSystemFont, "Helvetica Neue", Arial, "Segoe UI", "PingFang SC", "Microsoft Yahei", "Hiragino Sans GB", sans-serif, "Apple Color Emoji", "Segoe UI 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227)","width":1}}},{"type":"text","text":"母婴类","style":{"foreColor":"rgb(0, 0, 0)","hAlign":0,"font":"9pt/17.6px LarkHackSafariFont, LarkEmojiFont, LarkChineseQuote, -apple-system, BlinkMacSystemFont, "Helvetica Neue", Arial, "Segoe UI", "PingFang SC", "Microsoft Yahei", "Hiragino Sans GB", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji""}}]">母婴类薯宝宝提供母婴类活动4颗星辣妈成长日记母婴类内容及产品资讯按需关注inkMacSystemFont, "Helvetica Neue", Arial, "Segoe UI", "PingFang SC", "Microsoft Yahei", "Hiragino Sans GB", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"","wordWrap":1,"borderLeft":{"color":"rgb(222, 224, 227)","width":1},"borderRight":{"color":"rgb(222, 224, 227)","width":1},"borderBottom":{"color":"rgb(222, 224, 227)","width":1}}},{"type":"text","text":"娱乐类","style":{"foreColor":"rgb(0, 0, 0)","hAlign":0,"font":"9pt/17.6px LarkHackSafariFont, LarkEmojiFont, LarkChineseQuote, -apple-system, BlinkMacSystemFont, "Helvetica Neue", Arial, "Segoe UI", "PingFang SC", "Microsoft Yahei", "Hiragino Sans GB", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji""}}]">娱乐类玩家薯提供绘画手工文具手帐官方活动4颗星巨星薯明星艺人类入驻动态按需关注音乐薯提供音乐类活动4颗星娱乐制造机小红书自制节目资讯2颗星inkMacSystemFont, "Helvetica Neue", Arial, "Segoe UI", "PingFang SC", "Microsoft Yahei", "Hiragino Sans GB", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"","wordWrap":1,"borderLeft":{"color":"rgb(222, 224, 227)","width":1},"borderRight":{"color":"rgb(222, 224, 227)","width":1},"borderBottom":{"color":"rgb(222, 224, 227)","width":1}}},{"type":"text","text":"家居类","style":{"foreColor":"rgb(0, 0, 0)","hAlign":0,"font":"9pt/17.6px LarkHackSafariFont, LarkEmojiFont, LarkChineseQuote, -apple-system, BlinkMacSystemFont, "Helvetica Neue", Arial, "Segoe UI", "PingFang SC", "Microsoft Yahei", "Hiragino Sans GB", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji""}}]">家居类家居薯家具装修干货及家居类活动4颗星inkMacSystemFont, "Helvetica Neue", Arial, "Segoe UI", "PingFang SC", "Microsoft Yahei", "Hiragino Sans GB", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"","wordWrap":1,"borderLeft":{"color":"rgb(222, 224, 227)","width":1},"borderRight":{"color":"rgb(222, 224, 227)","width":1},"borderBottom":{"color":"rgb(222, 224, 227)","width":1}}},{"type":"text","text":"宠物类","style":{"foreColor":"rgb(0, 0, 0)","hAlign":0,"font":"9pt/17.6px LarkHackSafariFont, LarkEmojiFont, LarkChineseQuote, -apple-system, BlinkMacSystemFont, "Helvetica Neue", Arial, "Segoe UI", "PingFang SC", "Microsoft Yahei", "Hiragino Sans GB", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji""}}]">宠物类萌宠幼儿园分享萌宠趣味内容按需关注宠物薯提供宠物类活动4颗星inkMacSystemFont, "Helvetica Neue", Arial, "Segoe UI", "PingFang SC", "Microsoft Yahei", "Hiragino Sans GB", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"","wordWrap":1,"borderLeft":{"color":"rgb(222, 224, 227)","width":1},"borderRight":{"color":"rgb(222, 224, 227)","width":1},"borderBottom":{"color":"rgb(222, 224, 227)","width":1}}},{"type":"text","text":"汽车类","style":{"foreColor":"rgb(0, 0, 0)","hAlign":0,"font":"9pt/17.6px LarkHackSafariFont, LarkEmojiFont, LarkChineseQuote, -apple-system, BlinkMacSystemFont, "Helvetica Neue", Arial, "Segoe UI", "PingFang SC", "Microsoft Yahei", "Hiragino Sans GB", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji""}}]">汽车类汽车薯汽车干货知识及活动4颗星inkMacSystemFont, "Helvetica Neue", Arial, "Segoe UI", "PingFang SC", "Microsoft Yahei", "Hiragino Sans GB", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"","wordWrap":1,"borderLeft":{"color":"rgb(222, 224, 227)","width":1},"borderRight":{"color":"rgb(222, 224, 227)","width":1},"borderBottom":{"color":"rgb(222, 224, 227)","width":1}}},{"type":"text","text":"商业营销类","style":{"foreColor":"rgb(0, 0, 0)","hAlign":0,"font":"9pt/17.6px LarkHackSafariFont, LarkEmojiFont, LarkChineseQuote, -apple-system, BlinkMacSystemFont, "Helvetica Neue", Arial, "Segoe UI", "PingFang SC", "Microsoft Yahei", "Hiragino Sans GB", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji""}}]">商业营销类专栏成长学院小红书专栏官方解读5颗星小红书商家学院面向商家提供创作培训5颗星薯条小助手薯条使用推广技巧和攻略5颗星商家薯商品类笔记创作灵感和技巧5颗星聚光小助手互联网广告科普与教学5颗星商业广告薯了解一手小红书商业动态5颗星专业号助手了解专业号功能及玩法5颗星蒲公英小助手了解小红书蒲公英功能及玩法5颗星WILL未来品牌大赏品牌及消费趋势观察按需关注inkMacSystemFont, "Helvetica Neue", Arial, "Segoe UI", "PingFang SC", "Microsoft Yahei", "Hiragino Sans GB", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"","wordWrap":1,"borderLeft":{"color":"rgb(222, 224, 227)","width":1},"borderRight":{"color":"rgb(222, 224, 227)","width":1},"borderBottom":{"color":"rgb(222, 224, 227)","width":1}}},{"type":"text","text":"设计类","style":{"foreColor":"rgb(0, 0, 0)","hAlign":0,"font":"9pt/17.6px LarkHackSafariFont, LarkEmojiFont, LarkChineseQuote, -apple-system, BlinkMacSystemFont, "Helvetica Neue", Arial, "Segoe UI", "PingFang SC", "Microsoft Yahei", "Hiragino Sans GB", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji""}}]">设计类小红书UED小红书官方体验设计中心按需关注REDclub小红书周边设计作品按需关注小红书REDesign小红书官方周边品牌按需关注inkMacSystemFont, "Helvetica Neue", Arial, "Segoe UI", "PingFang SC", "Microsoft Yahei", "Hiragino Sans GB", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"","wordWrap":1,"borderLeft":{"color":"rgb(222, 224, 227)","width":1},"borderRight":{"color":"rgb(222, 224, 227)","width":1},"borderBottom":{"color":"rgb(222, 224, 227)","width":1}}},{"type":"text","text":"摄影摄像","style":{"foreColor":"rgb(0, 0, 0)","hAlign":0,"font":"9pt/17.6px LarkHackSafariFont, LarkEmojiFont, LarkChineseQuote, -apple-system, BlinkMacSystemFont, "Helvetica Neue", Arial, "Segoe UI", "PingFang SC", "Microsoft Yahei", "Hiragino Sans GB", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji""}}]">摄影摄像REDstudio小红书官方摄影工作室按需关注inkMacSystemFont, "Helvetica Neue", Arial, "Segoe UI", "PingFang SC", "Microsoft Yahei", "Hiragino Sans GB", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"","wordWrap":1,"borderLeft":{"color":"rgb(222, 224, 227)","width":1},"borderRight":{"color":"rgb(222, 224, 227)","width":1},"borderBottom":{"color":"rgb(222, 224, 227)","width":1}}},{"type":"text","text":"其他类","style":{"foreColor":"rgb(0, 0, 0)","hAlign":0,"font":"9pt/17.6px LarkHackSafariFont, LarkEmojiFont, LarkChineseQuote, -apple-system, BlinkMacSystemFont, "Helvetica Neue", Arial, "Segoe UI", "PingFang SC", "Microsoft Yahei", "Hiragino Sans GB", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji""}}]">其他类bout编辑部"">about编辑部小红书杂志书官方账号按需关注红卡薯小红书会员专属管家，推荐优惠好物按需关注小红书体验站寻找体验官试用品牌新品按需关注福利社发布爆款、新品信息按需关注零食情报官各类零食产品分享按需关注国货情报官各类宝藏国货产品分享按需关注美妆情报局小红书商城官方美妆账号按需关注吃不饱同学小红书商城官方美食账号按需关注生活研究所家居美学/艺术潮流/生活好物分享按需关注好好玩情报局展览/集市/脱口秀/生手工课等趣味内容资讯按需关注

以上，希望期望在小红书上持续发力创作的博主们，都能根据官方账号的指引，精准且快速地找到正确的官号大本营。整理过程不易，花费了大量时间，如果内容对你有帮助，望不吝分享呀！